Royal Caribbean Group announced today a change to how cruisers earn loyalty points that will make it easier to cruise between its brands and earn status at the same time. In 2024, the company introduced status matching between Royal Caribbean Group’s three brands: Royal Caribbean International, Celebrity Cruises, and Silversea.
Points Choice will go beyond that. Royal Caribbean Group CEO Jason Liberty revealed his company’s plans to introduce Points Choice During an earnings call with investors. “I’m excited to announce Points Choice, the next evolution, and how guests earn and apply loyalty points across our family of brands beginning in early 2026. Guests will be able to apply loyalty points to the Royal Caribbean Group brand they prefer, regardless of which brand they are sailing with.” Mr. Liberty is quoted as saying.
No matter which brand you sail with, you can apply your earned points toward the brand loyalty program of your choice. This means you will be able to vacation with Celebrity, Royal Caribbean, or Silversea while continuing to build your status in Captain’s Club or whichever program you belong to.
Points Choice will be available in early 2026. More information will be available in the coming weeks including the official launch date, program rules, and exchange rates across programs. Be sure to subscribe to Zest4Travel to receive timely updates.
Learn more about each program below:
Celebrity Cruises Captain’s Club
Royal Caribbean Crown & Anchor Society
FAQ
What is Points Choice?
An exciting enhancement is coming soon for all who sail with Royal Caribbean Group. Introducing Points Choice – no matter which of our brands your clients sail with, they can apply their earned points toward the brand loyalty program of their choice. They can continue to build status with their preferred brand and enjoy status match, all while exploring across Royal Caribbean”, Celebrity Cruises” and Silversea Cruises® For example, if your preferred brand is Royal Caribbean and they are sailing on Celebrity, you can apply the Captain’s Club points earned to the Crown & Anchor program to keep building your Crown & Anchor status.
When will Points Choice be available?
Early 2026. Keep a close eye on your email for the official launch date in the coming months along with program rules, exchange rates between brands, and how your clients can apply points to their preferred brand.
Will members have the option to apply points already earned to a different brand?
No. Points Choice will be offered only on cruises departing on or after the launch date.
If I choose to apply their points to a different brand, how will they know how many points they will get?
For example, if you cruise with Celebrity and wish to receive Crown & Anchor points, how will you know the number of Crown & Anchor points they are eligible for?
Points tables will be published with exchange rates between brands. For example, the points tables will indicate how many Crown & Anchor points your cruise is eligible for if you sail in a Sky Suite on Celebrity.
Are any program benefits changing?
No. Benefits will remain the same for Crown & Anchor, Captain’s Club and Venetian Society.
Does Points Choice apply to points earned in the Casino Royale and Blue Chip programs?
No. Points Choice only applies to Royal’s Crown & Anchor program, Celebrity’s Captain’s Club program and Silversea’s Venetian Society program.
Are there any changes to the Status Match program?
No, the Status Match program is not changing. Members can still receive one-for-one tier matching across all three Royal Caribbean Group brands: Royal Caribbean, Celebrity Cruises, and Silversea
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